Work
Art
About
Resume
2026
Process
Pain Points
Competitive Analysis
UX Goal
Opportunity
A/B Test
User Flow
Final Design
Outcome
< Back
Louisa AI: Onboarding Experience for Busy Professionals
📜 Overview
Louisa AI is an AI-powered internal networking tool at Goldman Sachs. This project focuses on designing new onboarding experience to improve user engagement and retention for busy professionals at the firm.
🧢 Hats that I wore
UX Design 60% + UX Testing 20% + User Research 20%

Team: Semih Cicek, Michael Juskowicz, Musa Ahmed

As a Product Designer, I created a step-by-step onboarding flow through user research and competitive analysis. The new process greatly reduced the drop-off rate.
Process
1. Understanding needs and problems
2. Ideating opportunities
3. User testing
4. Building Prototype and Deliver MVP
Pain Point
As the platform prepared to spin-off in 2022, ensuring a seamless and user-friendly onboarding experience became critical. The goal was to address common frustrations with strategic design and user engagement.
😖
Generic onboarding process is lengthy and perceived as tedious by users. We needed to create a more intuitive, less intrusive experience that would keep users engaged from the start.
👥 User are busy professionals who don’t have time
  • Users aren’t interested in spending time building profile
  • Users aren’t aware what data is being shared with Louisa
🏢 Business wants to utilize existing data to reduce effort
  • Data collected from HR aren’t used effectively
  • Need onboarding that will intro to the product at one glance
Competitive Analysis
We conducted a thorough competitive analysis of leading networking platforms like Polywork, LinkedIn, and The Dot. They followed structured onboarding processes, but users often find them tedius and repetitive.
1. Welcome Message
2. Personal Information
3. What are you looking for?
Finish
+ Extra tasks (Gaminfication)
🥳
“
I think this is the most exciting part because it like getting the first impression
”
🥱
“
This part feels long and duplicative. I would rather learn about product at my own pace
”
🤔
“
Not sure why this question is necessary. I wish there were less DOs, and more SHOWs
”
🫨
“
I get anxious when there is uncompleted task bars. But I would assume that is the purpose.
”
UX Goal
Users expressed a strong preference for an onboarding process that allowed them to explore the product at their own pace, with clear guidance but without overwhelming instructions.
🥅
  1. Simplified, user-friendly onboarding processes are essential to maintain engagement
  2. Early interaction with the product helps users understand its value, reducing the likelihood of abandonment
Opportunity
1. How might we simplify the information acquisition process?
By leveraging existing user data, we could streamline the onboarding journey, reducing the number of steps required and maintaining user engagement.
2. How might we personalize the product introduction?
Tailoring the initial product experience to align with the user’s specific interests and motivations would create a more meaningful and engaging onboarding process.
A/B Test
A/B testing was conducted in order to test the most effective way to introduce the product features while gathering required user data.
A. Embedded - Hubspot
Great way for user to engage directly with the product while going through the information gathering process
However, doesn’t tackle the pain point of making sure users are aware of data privacy
B. Dedicated - Product Tour
Users can’t directly interact with the product, which means this is the first impression of the product
However, users can build trust with the product as they have more control over the process and information shared
Result
🏆
B - Dedicated user onboarding screens with an intuitive introduction to product features aligns better with the UX goal. It will be crucial to make the process more engaging and welcoming.
User Flow
I collaborated with user researcher and product manager to define data from the HR integration and organize content requirements for the user flow. During this process, we decided to utilize the data resources including name, role, and team.
Final Design
Stage 1
A Warm Welcome: Instead of a generic opening question, we personalized the experience with a welcoming message that used the user's name, followed by a simple prompt to select their role.
Stage 2
Addressing Data Privacy Concerns: Recognizing the growing importance of data privacy in AI platforms, we incorporated a step where users were asked about their data-sharing preferences.
Stage 3-1
Guided Exploration: Users could choose which features to explore first, allowing them to customize their onboarding journey according to their interests.
Stage 3-2
Empowering User Control: Users were given options to make new connections or sign up for newsletter, with an easy-to-find "Skip this step" button for those who preferred a faster process.
Full Prototype
Outcome
💪
-63% Time Spent
The new onboarding experience resulted in a 63% reduction in average time spent during onboarding compared competitor’s and users reported more favorable experience. The tailored, flexible approach resonated well with users, significantly improving their initial interactions with the platform.
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